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This information mainly pertains to seated live entertainment such as concerts, sports, family shows,
theatrical productions and other spectator events. Managers of conventions, conferences, tradeshows,
consumer shows, meetings and banquets should go to the Information for Show Managers sections of this website.
License Agreement
The License Agreement is your contract with the Wisconsin Center District to provide specified facilities
and services on the dates of your event. Your Sales Manager will draft the appropriate License Agreement,
which is a binding contract once it is signed and executed.
Insurance
All events in Wisconsin Center District facilities require at least a $2,000,000 combined single limit public
liability "Evidence of Insurance" certificate.
Deposits and due dates
A signed license agreement, insurance certificate and non-refundable deposit equal to 25% of the base rent are
due before any announcement, advertising or promotion of your event may take place or any tickets go on sale.
Final payment is due 30 days before the event. Entertainment events may be subject to a "cash call," in which
funds sufficient to cover anticipated expenses must be in our Box Office at least 72 business hours before load-in may
begin.
Cancellation
We want your event to succeed and will work with you to avoid a cancellation situation, but if you cancel
your event after rendering a deposit to us, all deposits and payments are retained by the Wisconsin
Center District.
Event Services Manager
An Event Services Manager is assigned to all booked events, and is your chief operational liaison with the
Wisconsin Center District throughout the event process, from early planning to final bill settlement.
The Event Services Manager will assist in planning, advise you of costs, help coordinate food and beverage
service, and be on site during the event. Our Event Services Managers have complete decision-making
authority regarding Wisconsin Center District facilities, staff and equipment, and are committed to helping
your event succeed.
Event Managers Sourcebook
An operational resource called the Event Manager's Sourcebook is supplied to all clients, and is loaded with
useful reference information which should answer most operational questions which might arise. It's much more
than a manual; in fact, we don't know of any facility that offers such comprehensive information in such
an easy-to-use format, and recommend perusing it carefully to learn some of the ground rules as well as
ways we might assist you.
A complete copy of the Milwaukee Theatre Event Manager's Sourcebook may be downloaded below. The Milwaukee Theatre Technical Manual is a smaller, abridged version containing only facility specifications, drawings and similar information.
Milwaukee Theatre Event Manager's Sourcebook (2.5 MB PDF)
Milwaukee Theatre Technical Manual (1.1 MB PDF)
Ticketing for Public Events
If there is an admission charge, the use of Wisconsin Center District Ticket Takers and Box Office personnel
is required. The solicitation of funds or distribution of literature is subject to approval by Wisconsin Center
District management prior to the event. Pre-printed tickets and roll tickets are available from the Wisconsin
Center District.
All event tickets or passes sold in advance for seated events must be sold through the Wisconsin Center
District's computerized Ticketmaster® system. Any exceptions must be approved by Wisconsin Center District
management in writing before any tickets may be sold.
At least 14 business days are needed to set up a reserved-seat event on Ticketmaster® before tickets
can go on sale. Arrangements with Ticketmaster® also require the timely return of your license agreement, insurance certificate and deposit.
Ticket stock for non-Ticketmaster® events must be either provided by or approved by the Box Office Manager.
Group Sales
Offering advance ticket purchase opportunities and/or discounts to groups (twenty or more) can significantly
boost sales and help ensure seating density. By arrangement, the Wisconsin Center District's Group Sales
operation can provide targeted mailing lists, solicit groups, address and mail literature, and process orders
for mailing or will-call pick up.
A standard commission of 10% of net ticket sales is charged for group sales services performed by WCD, and
a $4.00 per order handling fee is charged to the purchaser for orders that are mailed to the purchaser.
Group sales promotional literature must be provided by the event promoter or show management. We recommend
this be supplied to us at least five weeks before tickets go on sale to the general public, so it can be
mailed out at least four weeks in advance.
Please contact Chris Kroening at 414.908.6110 or ckroening@wcd.org.org for more information or to arrange a Group Sales effort for your show.
Security
Security has always been a high priority for the Wisconsin Center District, and remains so, now more than ever.
The Wisconsin Center District's Public Safety Department has a very close working relationship with local, state
and federal law enforcement, public safety and emergency management officials, and our security operations are
continuously reviewed and improved.
We provide 24 hour fire watch and building security. Event security or exhibit surveillance are not included
in rentals, but extra security services are available on an hourly rate basis. Security firms or individual
security guards used in Wisconsin Center District facilities must be licensed by the State of Wisconsin, show
proof of appropriate insurance, and be approved by your Event Services Manager.
No one other than an on-duty law enforcement officer may possess a weapon on Wisconsin Center District premises.
Anyone found to possess a weapon may be reported and prosecuted to the fullest extent of the law.
Marketing Services
We want to help bring your event maximum exposure. We can provide media contacts, press releases, advertising
discounts and other services, and we will promote your event on website, in our printed Events brochure, on
our 24-hour event information phone line and outdoor electronic signs, in the Greater Milwaukee Convention &
Visitors Bureau Calendar of Events, and through other in-house and outside media. We can also offer volume
rates for advertising in the daily Milwaukee Journal-Sentinel.
Be sure to supply your event information early to Dave Snyder at Dsnyder@wcd.org or
(fax) 414.908.6010, so we can get it into our publications and on this website!
Novelty Sales
Levy Restaurants and its partners have exclusive rights to conduct novelty sales in Wisconsin Center
District facilities. Arrangements for the sale of novelty items should be made directly with Levy Restaurants in
care of the General Manager at 414.908.6150.
Scoreboard
A White Way scoreboard with 7.5' x 10' Toshiba video displays is permanently housed in the U.S. Cellular Arena. The
scoreboard offers a wide variety of scoring configurations including basketball, hockey, tennis and indoor soccer.
Pyrotechnics
A City of Milwaukee permit is required for controlled pyrotechnical displays; for a permit application form,
please contact you Event Services Manager. Permit requirements include explicit insurance coverage which may
or may not be included in the insurance certificate required by the Wisconsin Center District. The District
reserves final right of refusal pertaining to any and all pyrotechnical displays, confetti cannons and similar
devices.
Laser Pointers
In 1999, the City of Milwaukee enacted an ordinance making it illegal to shine laser pointers on
persons and illegal for minors to possess them or for stores to sell them to minors. The Wisconsin Center District does not return confiscated laser pointers.
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